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How to decide? Pre-built vs custom development

May 27, 2016
For any business, establishing a competitive online presence is a necessity in today's marketplace. There is a widespread doubt whether to use pre-built CMS and e-commerce platforms (platform-based development) or to develop fully custom solutions. There is no "right" answer here, but the assistance of our specialists guarantees you choose a winning strategy.

For some companies, a pre-built СMS or e-commerce platform works perfectly while others need to opt for a custom solution. Obviously, all pros and cons of both approaches should be analyzed in detail before making any decision. The key point to consider is that almost each high-performance web solution is a custom application. Adjusting other CMS or e-commerce platforms to your specific demands doesn’t always result in proper quality, but usually takes much longer than building a custom solution especially if you’re building something really unique. For companies with a very detailed workflow process, a custom CMS/e-commerce would also be a better option, as pre-built systems already have in place roles for its users and customization limitations. Besides, individual taxonomy or labels help users identify actions using a familiar, company specific jargon.

Nevertheless, pre-built platforms try not to fall behind and are now offering more and more opportunities for building a feature-rich, scalable and high-performance solution. They are constantly updated through community development, providing new features, options, plug-ins, and themes. Most plug-in and theme updates are completely free, whereas you will have to pay for additional development to update a custom CMS/e-commerce. A modern pre-built system turns a bit of effort in customization, configuration and deployment into an outstanding website. Companies do not start from scratch, rather they leverage the basics of the platform and build their custom applications on top of it. However, if you are looking to build something completely new to the internet, a custom solution will be a better choice in the long run.

iTechArt assists our customers in navigating the platform-based vs custom development question. Based on the aims, purpose of the solution and other business requirements, our experts suggest the most suitable option and ensure your satisfaction with a top-notch web portal. Using Magento, Drupal, and Sitecore, iTechArt specialists deliver professional solutions to such companies, as Artspace (Acquired by Phaidon Press), Branded Online, Seniorlink, WisdomTree, Gerber Life, and others.

Magento, Drupal, Sitecore and Episerver are the most popular pre-built solutions and recognized leaders in flexibility, scalability and security. 

Magento is a leading enterprise-class e-commerce platform, chosen by over 200,000 online retailers. Magento offers powerful marketing, search engine optimization, and catalog-management tools. It provides an ever-high degree of flexibility as well as options to interact with third-party web applications.

Drupal is an open-source web content management platform for creating a powerful website, handling huge volumes of visitors and hundreds of content pages. Drupal flexibility enables to create simple blogs along with highly sophisticated business sites. It offers more than 30,000 extendable modules and over 2,000 individual themes.

Sitecore is an enterprise-level content management system built on ASP.NET. It’s an enterprise favourite for flexibility and security of the .NET framework. Sitecore incorporates a powerful desktop interface that is controlled by a fully-customizable role-based system. Its similarity in feel to a Windows desktop is an advantage for new users. iTechArt is a Sitecore Certified Partner.

Episerver takes a place among leaders in the web content management sphere. It’s a .NET CMS and e-commerce platform, providing all the tools you need to easily manage content and optimize digital marketing. Connecting e-commerce and digital marketing, it helps companies create unique customer experiences which generate measurable business results.

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