It was yesterday when companies started to get absorbed into mobile application development as it suggested a range of benefits: spreading brand awareness, marketing products and services, feedback from clients. The companies of today and tomorrow do not just believe in the never-ending potential and growing market of mobile consumers. They realize the amount of mobile users is increasing daily, it has already surpassed those who are using desktop devices and without mobile support businesses are falling behind their competitors losing huge chunks of users and thus revenue.
Cross-platform mobile development
The development of native apps for all the mobile platforms requires a great deal of resources, and thus effort and time. However, with the growing popularity of cross-platform mobile development the need to “go native” is vanishing more and more often. The reason for this is the cross-platform mobile development approach. With cross-platform mobile development, your app can be used on various platforms allowing product owners to reach the widest audience easier than ever before. The most popular cross-platform mobile application development platforms are Xamarin and PhoneGap.
Xamarin is the new standard for enterprise mobile development.
PhoneGap is another well-known cross platform tool within the mobile development community.
Things to take into account
Though numerous advantages of using Xamarin/PhoneGap are mentioned above, CTOs still should be careful while choosing the right approach, since there might be some limitations for their would-be users. Occasionally, runtimes and processing speed can be slower than with native apps. Moreover, not every platform supports every feature. Access to certain facilities can be limited, making support for a range of features doubtful or at least not that seamless. Besides, if the application is based on Enterprise Architecture and it’s necessary to use a lot of native components with powerful data structure, we’d recommend using Native Application Development.
Contact our specialists for cross-platform development assistance.