3 tips to help non-techies choose the right programming language

#backend technologies #tech stack #technology stack for startups

Contrary to popular belief, not every entrepreneur that sets out to launch a startup is a technical genius. Most simply start with a brilliant idea and then have to find the right team of sales, marketing and technical professionals to make that idea come to life.

An application is only as good as the coding and software platform behind it. That’s why it’s so important to choose the right programming language from the start. But how to choose which language to use for your product if you’re not a techie?

Here at iTechArt, we’ve been developing applications for over 16 years in practically every programming language available. In that time, we’ve learned a few things when it comes to advising our clients about which language to choose. Here are a few of our best tips.

1. Think long term

Before you can decide on the best programming language for your solution, you need to think long term. We understand the rush to get to an MVP as soon as possible, but you should also want to get there the right way. Otherwise, you’ll end up going back and making expensive changes and revisions that could have been avoided with just a little planning.


Start by asking yourself two simple questions: What do I want the end-user experience to be and how do I plan to scale? These are two very important factors in choosing a programming language. Some languages are faster than others and some are easier to scale.

Think about how much traffic you expect your solution to get once it launches and then a few years down the road. If you are expecting a lot of users and a ton of traffic, you’ll want to go with a language that allows for thousands of processes to run concurrently, such as Elixir or Go. If you’re creating an e-commerce or booking site, you’ll want to go with a dynamic programming language like Javascript or Python.

By beginning with the end in mind and planning carefully for the future, you’ll save yourself a lot of headaches (and a lot of money) in the early stages of development.

2. Talk with your tech team (or hire a tech team!)

Now that you have a clear vision of how you want your app to perform and how you plan to scale, it’s time to get some expert advice on all the different programming languages available. The best place to start is with your current tech team.

All developers have their personal preferences when it comes to programming languages. If you already have an in-house team of experienced developers, you’ll want them working with languages and technologies that they are most comfortable with. This will ensure that your MVP gets created in the shortest amount of time possible, as you’re not asking your team to learn an entirely new language.

Don’t have an in-house team or need a few additional developers skilled in a certain language? Hire a dedicated team! This is the fastest and most cost-efficient way to get your product to the finish line. In this case, you can be sure that your team is perfectly skilled in whatever language is best for your solution. And if you’re starting from scratch without a tech team, they can give you all the advice you need on selecting the right programming language.

3. Consider your whole tech stack – not just the programming language

There are many other components that go into a technology stack for startups than just the programming language. You may need backend technologies that include a database, such as MySQL. And what about other types of applications to help you run your business, including marketing apps such as Salesforce or MailChimp?


The point is that you need to make sure that whatever programming language you choose “plays well with others.” Again, your tech team will be the people best equipped to advise you on putting together the perfect stack, starting with the programming language. You should also take a look at some of your competitors to see what type of platform their solution was built on to get further insight.

Check out some of the complete software stacks used by our clients ClassPass, Freshly, or Rocketrip. You can also read our previous post on how to choose the right technology stack for development.

Few people remember the fact that Steve Jobs wasn’t actually the technical genius behind Apple. Jobs was the visionary, but Steve Wozniak was the tech god.

The moral of the story is that you don’t have to be a techie to start a successful tech company. Start with a clear vision, hire the right tech team, choose the right programming language and software stack. These three steps are the keys to creating the proper foundation for a successful startup.

Need help choosing the right programming language for your project? Or need a dedicated team of highly-experienced programmers? We can help! Get in touch with us and let us help you get your product to market faster and more efficiently!

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