The best growth-hacking strategies for startups
Here at iTechArt, we've been privileged to work with some of the best and brightest startups from all over the world, including ClassPass, eTouches, Freshly and Convene. We've learned a lot from our clients when it comes to how they grow their businesses.
Whether it's simple marketing strategies for increasing overall brand awareness or growth-hacking for mobile apps tips, we know all the secrets. Here are 4 of the best growth hacks for startups that can help get you to the next level.
Growth Hack #1: Develop a laser-like focus on your customer's needs
In his first book Crossing the Chasm, Geoffrey A. Moore discusses the traditional technology adoption life cycle: innovators, early adopters, early majority, late majority, and laggards. He talks about the "chasm" between the early adoption and early majority phases and how most startups fail in bridging the gap between the two.
One of the best ways to make that challenging leap from early adoption to early majority is by developing a laser-like focus on your customer. With so much competition in the marketplace, aside from having an amazing product, having an even more amazing focus on the customer experience is the key to growth.
Our client StellaService is a great example of a startup providing SaaS growth hacks and solutions. The company helps other startups as well as enterprise organizations measure the pulse of their customers. Stella Connect utilizes real-time customer feedback to improve customer service and Stella Metrics is a mystery shopping solution that allows businesses the ability to measure their customer's experience at any touchpoint.
Every single decision you make should be informed by your customer and their ever-changing needs and desires. You must find a way to get regular feedback from your user base and, more importantly, act on that feedback.
Growth Hack #2: Up your digital marketing game!
When it comes to growth hacking, Facebook, Twitter, Instagram, YouTube, Pinterest and every social media outlet that your audience is on is where you want to be. Your content should be native to and designed specifically for each individual platform. You can no longer just write a blog post and then blast it out to all your social media channels at once.
Other digital channels like, for example, email marketing should be on your radar. Some of you may argue that direct mailing doesn't work. Surprisingly, that many senders forget the power of being Personal, Empathetic, Resourceful and Credible in their sales writing. Following this simple formula can bring significant changes to the effectiveness of your email campaigns.
It's important that all of your digital marketing efforts work together cohesively and that you are able to measure the results properly. We helped Freshly accomplish this by revamping their website and created a custom solution to handle their analytics, logistics, and more.
Growth Hack #3: Implement a really good CRM
From the very beginning of your startup journey, you'll be collecting a lot of customer data. From prospect lists to customer preferences and upselling opportunities, the information that you receive from your customer is priceless. That's why you need a great CRM solution like Salesforce or similar.
Having a robust CRM process gives you a 360-degree view of your customer at all times. This can not only help you in marketing to them, but can actually shape the features and enhancements of your product as the CRM allows you to listen to your customers as well.
Our client Eleven James is utilizing Salesforce to take the luxury watch industry to a whole new level. Through a highly customized membership program, the company allows customers to "test drive" different watch models before purchasing to determine which one is – literally – the right fit. By paying close attention to the data collected by Salesforce at all customer touch points, Eleven James is able to offer their client base the utmost in personalized customer service.
Growth Hack #4: Increase your rate of growth by smart hiring
The toughest issue that startups face is finding the right talent. With so many great startups competing for talent, it can be an extremely time-consuming and revenue-draining process to hire (and keep) good employees.
This is why hiring a dedicated development team is such a great idea. You can get a developer (or two, or twenty!) with the exact skillset you need for the exact amount of time you need them. And they can start immediately in most cases. You don't have to worry about expensive healthcare costs or additional office space either.
When Convene came to us, they were looking to build a senior-level engineering team to help them develop both web and mobile solutions. We were able to provide them with the perfect developers and have been able to scale the team up to 10 engineers at the customer's request.
This type of ability to scale up or down when needed is one of the key advantages when it comes to working with an outsourced team. And it’s quite cost-effective too.
In conclusion, all of these examples of growth hacks for startups are not that difficult to implement and can have a major impact on the success of your startup.