How startups can leverage Salesforce
Salesforce benefits are endless. Products like Sales, Service and Marketing Cloud are designed to make sure that every touchpoint is truly personalized and meaningful. Salesforce provides sales, marketing and customer support insights that help outline business strengths and weakness based on actual user data.
Understanding customer needs is the secret sauce when it comes to startup success. But sometimes startups consider Salesforce too expensive. So, is there a way for a young and evolving startup to utilize the power of the Salesforce platform? Here are our thoughts.
Just like any startup, Salesforce has always tried to provide its customers with innovative tools and solutions. Innovation is what distinguishes leaders from followers. For the last 5 years in a row, Forbes has listed Salesforce among the World’s 100 Most Innovative Companies. In 2017, Salesforce even outperformed Tesla, Amazon, and Netflix. Here are just a couple of examples of how Salesforce has been striving to provide cutting-edge solutions to its clients.
Before acquiring Demandware, Salesforce did not have its own e-commerce solution. At the time, Demandware was a leading provider of e-commerce solutions. As a result of the acquisition, Demandware has been integrated into the Salesforce platform as a Commerce Cloud solution to provide a rich cross-channel customer experience that includes web, mobile and social media.
Another example of how Salesforce focuses on business needs is Einstein. In 2016, Salesforce acquired 9 companies that had been working on artificial intelligence technology. Shortly after, Salesforce introduced Einstein ("Artificial Intelligence for everyone") which facilitates the prediction of customer behavior. When comparing Einstein to other solutions, there really is no other company that has such a large potential target audience.
Besides all the feature-rich products, there are regular system releases full of new tools, features, and other improvements. The Salesforce Spring 2018 Release will be happening soon and promises a whole new slew of exciting updates.
Salesforce for startups
A startup should consider Salesforce from many different angles: as a platform to centralize customer-nurturing activities, as a platform to grow innovative products, and finally as an accelerator for nurturing startups from a technology perspective. Now let's take a closer look at all of them.
Salesforce CRM capabilities for startups
At the very beginning, your startup probably won’t need a CRM. However, after acquiring hundreds of clients, you’ll need a place to store all that customer data and learn how to leverage it.
To develop a better product & provide better service, you’ll need to know as much about your clients as possible. That’s why the Salesforce Sales and Service Cloud can be the perfect fit for startups. Apart from Salesforce implementation, a startup could also benefit from Salesforce integrations with 3rd party providers/systems like Outlook, Google Docs, Slack, or whatever platform/solution you need (here is where we are happy to help you.) By acting as a central hub where all customer data is stored, Salesforce enriches your sales, marketing, and customer support.
While many people still believe that Salesforce is too expensive for them, a good Salesforce expert can always help you find the right Salesforce package that will work based on budget and business requirements.
The Salesforce AppExchange is an ideal marketplace for your product. For example, if you’re developing a new innovative B2B solution, the integration of your product with Salesforce can bring you additional customer flow.
Integrating your product with Salesforce increases the chance that your product will be noticed and used by much larger audience than you can attract without such integration. Introhive, PandaDoc, and many more managed to attract a lot more attention after the integration of their products with the AppExchange.
Here at iTechArt, we’ve already helped several clients integrate their products with the Salesforce AppExchange. We can help you, too!
Salesforce Accelerate Program
In order to meet the needs of the startup ecosystem, Salesforce launched Salesforce Accelerate (previously Salesforce Incubator) - a three-month virtual program designed to accelerate time-to-market for startups developing solutions for the AppExchange platform.
The application for a new batch starts in March. So if you’re interested in developing disruptive solutions using Salesforce, don’t miss the chance to participate in the program.
Salesforce is not only about storing data, but also about facilitating everything a company needs to reach its goals. At iTechArt, we are constantly expanding our Salesforce expertise and would be glad to bring this powerful solution to your startup. Get in touch with us today!