Mobile Marketing: How to Thrive During the Holiday Season
Thanksgiving. Black Friday. Cyber Monday. Christmas. New Year’s. It’s the most wonderful time of the year when it comes to sales. Shoppers are frantically fighting crowds at the malls and searching online for the best deals.
Not only are people in the mood to shop, they also want to be entertained. They’re downloading holiday movies, music and more from their mobile devices.
For app developers, this time of the year is their chance to grab a piece of the holiday pie thanks to new installations and service subscriptions. Here are a few ways to capitalize on the holiday season.
Leverage Apple Search Ads
If you’re not promoting your app with Apple Search Ads, it’s high time to take a closer look. With an average cost per install of $1.31, Apple Search Ads has already surpassed Google and Facebook with their average $6 per installation cost.
Apple Search Ads are very similar to Google AdWords. You need to use keywords in order to be displayed in the first position of search results. Optimizing keywords can maximize your ad campaign results.
Connect with Bloggers and Opinion Leaders
Word-of-mouth advertising is the predominant method in which buyers make purchasing decisions. This is why it’s important to work with popular bloggers and opinion leaders in your market. It’s the easiest way to reach millions of active users who may be interested in your app. Whatever social media platform you work with, be it Facebook, Snapchat, YouTube, Medium, or Instagram, there are a great number of bloggers and influencers to choose from.
The key to finding the right influencer is knowing your target audience. Once you know your target audience & their preferences, you simply need to do a little research to see who they are following and why. Make sure you learn as much as you can about the blogger prior to reaching out to them. They get hundreds of requests a week for sponsored postings and referrals, so focus on building a relationship with the blogger first.
The number of posts, price, and ad format are always negotiable. But if you are targeting millennials, native ads are performing better than other formats.
Use Facebook Ads Manager
Facebook Ads Manager can be a great help when it comes to content or mobile app promotions. It’s a powerful tool for increasing the number of app installs since it allows you to target your audience according to age, gender, location or mobile device type.
It’s the perfect time of year to review your Facebooks Ads and see how they are performing. Let’s say you’re spending 70% of your budget on User Acquisition Campaigns and 15% on Re-targeting. Facebook Ads Manager may suggest that you focusing on re-targeting your current or former clients, as it will be more efficient and cheaper than trying to acquire new ones.
Those are just a few ideas you can try for your mobile app promotion during the holiday season.
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