SaaS development trends you need to know for 2019
In the current technology landscape, we are often too quick to declare ideas as revolutionary. In fact, they are sometimes just the resurgence of old ideas. However, when it comes to Software as a Service (SaaS), that’s not necessarily the case.
The concept of moving software to the cloud seems pretty innovative. Indeed, SaaS has become an integral part of how modern businesses operate. Across multiple business models and industries, SaaS provides a viable solution for those who are seeking simplicity, accessibility and versatility for their software solutions.
In a highly-saturated SaaS industry, vendors are often looking for ways to stand out in the market. With 2019 rapidly approaching, we wanted to take a look at some SaaS industry trends to help you with decisions about where to invest, where to cut back, and how to better integrate the technology you’re already using.
Here are the top SaaS market trends that you should know about.
The force of numbers
Many surveys have been conducted, and they all agree on one thing: the market is getting bigger.
According to BCG research, 64% of small and medium businesses are now using cloud-based technologies as a way to be more profitable and boost their productivity. What’s more, 88% of respondents say they plan to go with SaaS solutions in the next 2-3 years.
As for statistical predictions, this is what the industry will look like in the future.
Businesses run on SaaS
From the statistics, it can be concluded that the market is rapidly evolving. Nearly all companies will rely on cloud services to support activities ranging from data analytics to security.
We live in the age of the SaaS-powered workplace. With more and more industries leveraging this technology, SaaS adoption shows no signs of slowing down. Business Intelligence, Marketing, and Sales are taking the lead in this ever-growing trend.
Based on the above, it’s clear that any industry can benefit from SaaS, whether you are a startup or enterprise business. In order to join the ranks of successful SaaS-enabled companies in 2019, it’s important to know what to leverage in your strategy.
Mobile is still first
According to comScore, mobile accounts for more than 70% of digital media time. Mobilization of virtually everything is quickly converging with an unprecedented surge in the adoption of SaaS applications. That’s why improving your customers’ non-desktop experiences is essential to being competitive in 2019.
One challenge is to provide a great customer experience on mobile. Customers often complain that there are some functions that cannot be used on mobile apps as compared with the web apps. Thus, the mobile app performance still needs improvements.
Vertical vs. Horizontal
The never-ending debate over horizontal and vertical SaaS models should come to an end soon, since more and more companies are entering vertical SaaS. lt allows them to leave a one-size-fits-all approach behind and focus on delivering vertical-specific applications for target niches.
Also, such types of platforms are greatly appreciated by the community. Their killer advantage is that they enable you to go deeper into one problem domain. In addition, vertical SaaS ensures customer success by giving businesses a chance to place a strong emphasis on building a product that truly aligns with their market’s pain points.
Unbundling of SaaS
Multiple startups are now offering their services as an API with a range of tools instead of a fully-packaged solution. In this way, clients will be able to customize their UXs while discarding any extra features.
As some SaaS industries are increasingly overcrowded with similar solutions, the opportunity to tailor SaaS services in line with users’ particular demands allows SaaS providers to deliver one-of-a-kind products to win the market.
Clearbit is an API for enriching contact information. They don’t offer a custom solution, but just an API and a number of add-ons. It gives clients an opportunity to create their own UXs based on particular needs.
Almost every industry has something to gain from Artificial Intelligence and Machine Learning. SaaS is no exception. Some of the most important ways to integrate AI and ML in Software-as-a-Service are chatbots and A/B testing.
Artificial Intelligence is rapidly spreading beyond the technology sector with lots of influential tech companies leveraging its advantages. Recent prominent examples of such cases include SaaS-based Amazon Web Services and Oracle’s focus on "AI-infused apps".
Additionally, the rise of the hyper-personalisation trend, especially together with Artificial Intelligence and easy automation, can provide customers with added value, while increasing performance of the SaaS company.
A leap from SaaS to PaaS (Platform-as-a-Service ) is another obvious trend. As SaaS solutions mature, companies begin to look for more ways to maintain client loyalty. The best way to achieve that is to switch to PaaS, which will help your clients create add-on apps to their products and improve the overall services.
By 2019, cloud-first or cloud-only approaches will be the new norm for startups and enterprises deployments. As SaaS app development gurus, we will help you make SaaS and innovation synonymous. By adapting early, you can stay a cut above the rest and truly wow the market.
So, what are you waiting for?