Thirty Madison:

Specialized care for everyone

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About Thirty Madison

More than 59 percent of Americans suffer from at least one chronic illness, but few resources exist for people with ongoing health issues. With this need in mind, Thirty Madison began building an app that would bring best-in-class care to the most niche patients — starting first with hair loss brand Keeps.

years of active engagement
completed projects
Partnership from MVP through unicorn status

Project description

Following a failed attempt with a previous vendor unable to satisfy their ever-growing development needs, Thirty Madison was referred to iTechArt by a former client of ours. To arrive at a functional solution faster and at scale, their team tapped into our backend and DevOps capabilities to create a full-blown web solution that connects users with licensed physicians offering unique FDA-approved baldness treatment plans.

Keeps gained remarkable traction in the market, and we were further entrusted to build frameworks for their other brands, ultimately helping Thirty Madison double down on their mission and approach a more diverse set of diseases.

Additionally, during the rapid escalation of COVID-19 in 2020, our team partnered on the launch of a new Urgent Care service within just two weeks


Backed by iTechArt from MVP to unicorn status and beyond, Thirty Madison has expanded from treating hair loss to migraines with the Cove brand, as well as launched acid reflux treatment service Evens.

Moving forward, Thirty Madison intends to cover every single chronic condition, believing that human-first healthcare is a right, not a privilege — and we, of course, will be there to support them on their mission.

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Tools & technologies



  • Typescript
  • React
  • Apollo
  • Jest
  • Storybook
  • Webpack


  • Ruby on Rails
  • GraphQL
  • Ruby

Other technologies

  • PostgreSQL
  • Terraform-styled components
  • Cypress
  • Styled-system
  • Kubernetes

Our work


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