Braavo creates a web solution designed for alternative financing for the needs of mobile app businesses. Both newly released and top-ranking applications leverage Braavo's platform, which offers a flexible financial alternative to the traditional sources of capital.
Braavo engaged with iTechArt to architect a cloud-based system that utilizes the power of data and built-in analytics capabilities to help understand clients’ needs in real-time and deliver innovative and founder-friendly financing solutions.
iTechArt built a senior engineering team that created from scratch a system that integrates with a mobile app business’s key data systems, including app store and analytics accounts, to examine metrics like user growth, revenue, marketing performance and engagement. This data is used for performance modeling and analysis, based on which the amount of funding is calculated. The system enables funding to be delivered in days, requiring no extensive due diligence, personal credit checks, or personal guarantees from the founders.
Besides sophisticated business logic and data processing pipelines, the iTechArt team provisioned a complex well-architected AWS infrastructure, including: