Freshly is a ready-made meal delivery service focused on providing high-quality, professionally-prepared, healthy food.
When they first approached us in 2015, Freshly, a chef-prepared meal subscription service, was growing fast. As operationally complex as they were digital in nature, their rapid growth was increasingly constrained by the limitations of their platform; in short, they needed a partner who could maintain their existing php/Wordpress MVP while rebuilding it as a scalable, world-class application.
Having worked well with iTechArt before, CTO Alberto Lopez knew the advantages of Eastern European tech talent firsthand and engaged three of our engineers. From day one, our team was able to support their MVP while helping them plan and design a new, robust application built in Ruby on Rails.
Thanks to a deep bench with diverse expertise, we were able to equip Freshly with a dedicated team of senior Ruby developers without missing a beat; since then, they’ve elected to add iOS, React, and QA engineers to the mix, increasing headcount by approximately four per year.
No longer limited by their platform, Freshly continued on its successful trajectory, shipping up to one million meals across 48 states every week! And in 2020, they were acquired by global juggernaut Nestle for an astounding $1.5 billion, paving the way for even greater opportunity now and in the future — iTechArt happy to be along for the ride, of course.