dark modedark modedark mode
light modelight modelight mode
What we do
chevronchevronchevron
Services
About us
chevronchevronchevron
Company
Who we are
Impact on clients, communities, and our people
Careers
Boost your career, boost global innovation
How we work
Discover our formula for your success
Partnerships
We team up with the top in tech to deliver top-tier results.
Discover more
globeglobeglobe
Looking for UK-specific content?
Visit UK website
What we do
Services
About us
Company
Who we are
Impact on clients, communities, and our people
Careers
Boost your career, boost global innovation
How we work
Discover our formula for your success
Partnerships
We team up with the top in tech to deliver top-tier results.
Discover more
dark modedark modedark mode
light modelight modelight mode
Light mode
Contact us
arrowarrowarrow

Integrate: Transforming the B2B marketing landscape

[website]
Case_Integrate_01
Integrate_LogoIntegrate_LogoIntegrate_Logo
Already a successful B2B advertising software company, soon-to-be-acquired firm ListenLoop originally approached Vention in search of highly skilled Ruby engineers who could elevate their product offering.

Stats

2x

team growth from inception

7.5

years of active engagement

2

sub-brands served

Project description

Wowed by the solution we helped build, ListenLoop's largest client, demand acceleration platform Integrate, decided to acquire them as a way to diversify their market offering.

In no time, Integrate reengaged our team to better meet the ramping expectations of their client base, a prolific list that includes Salesforce, Rackspace, and Red Hat.

We started by modernizing Integrate’s core services using a cloud-first approach; next, we migrated the ListenLoop app from Ruby on Rails to Golang, incorporating AWS services and Kubernetes technology for faster search performance. To personalize the user experience, we developed a custom analytics module and an auto-adjust feature to tailor content to the specific client.

From there, we expanded our scope to another Integrate sub-brand, Akkroo, assisting with a range of tasks including queue handling optimization, and authorization and authentication between applications.

The result

With our help, Integrate successfully implemented critical software systems that enable them to operate with greater efficiency. As a result, their powerful software is now able to process more than eight million lead records and scale customers’ pipelines by 600+ percent — signaling a ten-fold increase in ROI.

Integrate_Mockup

Tools & technologies

Backend

Ruby on RailsPostgreSQLGolang

Frontend

React

Integrations

Salesforce

Other technologies

AWS RedshiftAWS LambdaAWS S3AWS DMS

Our work

Marketing & adtech

Merkle

arrowarrowarrow
Merkle_Hero

All case studies

arrowarrowarrow

Contact us