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Integrate:

Transforming the B2B marketing landscape

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About Integrate

Already a successful B2B advertising software company, soon-to-be-acquired firm ListenLoop originally approached iTechArt in search of highly skilled Ruby engineers who could elevate their product offering.

2x
team growth from inception
6
years of active engagement — and counting!
2
sub-brands served

Project description

Wowed by the solution we helped build, ListenLoop's largest client, demand acceleration platform Integrate, decided to acquire them as a way to diversify their market offering.

In no time, Integrate reengaged our team to better meet the ramping expectations of their client base, a prolific list that includes Salesforce, Rackspace, and Red Hat.

We started by modernizing Integrate’s core services using a cloud-first approach; next, we migrated the ListenLoop app from Ruby on Rails to Golang, incorporating AWS services and Kubernetes technology for faster search performance. To personalize the user experience, we developed a custom analytics module and an auto-adjust feature to tailor content to the specific client.

From there, we expanded our scope to another Integrate sub-brand, Akkroo, assisting with a range of tasks including queue handling optimization, and authorization and authentication between applications.

Results

With our help, Integrate successfully implemented critical software systems that enable them to operate with greater efficiency. As a result, their powerful software is now able to process more than eight million lead records and scale customers’ pipelines by 600+ percent — signaling a ten-fold increase in ROI.

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Tools & technologies

01

Backend

  • Ruby on Rails
  • Golang
  • PostgreSQL
02

Frontend

  • React
    03

    Integrations

    • Salesforce
      04

      Other technologies

      • AWS Redshift
      • AWS S3
      • AWS Lambda
      • AWS DMS

      Featured works

      None
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