Thirty Madison: Specialized care for everyone (formerly Keeps)

Thirty Madison is a full-service preventative hair loss treatment solution that connects patients directly to care and prescriptions.

years of active engagement
completed projects
Partnership from MVP through unicorn status
keeps_case_02Project description

More than 59 percent of Americans suffer from at least one chronic illness, but few resources exist that empower patients to manage their condition. With this need in mind, Thirty Madison, the premier healthcare company for people with ongoing health issues, began building an app that would bring best-in-class care to the most niche patients — starting first with hair loss brand Keeps.

 Following a failed attempt with a previous vendor unable to satisfy their ever-growing development needs, Thirty Madison was referred to iTechArt by a former client of ours. To arrive at a functional solution faster and at scale, their team tapped into our backend and DevOps capabilities to create a full-blown web solution that connects users with licensed physicians offering unique FDA-approved baldness treatment plans.

Keeps gained remarkable traction in the market, and we were further entrusted to build frameworks for their other brands, ultimately helping Thirty Madison double down on their mission and approach a more diverse set of diseases.

 Additionally, during the rapid escalation of COVID-19 in 2020, our team partnered on the launch of a new Urgent Care service within just two weeks.


Backed by iTechArt from MVP to unicorn status and beyond, Thirty Madison has expanded from treating hair loss to migraines with the Cove brand, as well as launched acid reflux treatment service Evens. 

Moving forward, Thirty Madison intends to cover every single chronic condition, believing that human-first healthcare is a right, not a privilege — and we, of course, will be there to support them on their mission.


  • Typescript
  • React
  • Apollo
  • Jest
  • Storybook
  • Webpack
  • Ruby on Rails
  • GraphQL
  • Ruby
  • PostgreSQL
  • Terraform-styled components
  • Cypress
  • styled-system
  • Kubernetes

Featured works


contact us


contact us


contact us


We will use your e-mail for the purpose of contacting you