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Integrate: Transforming the B2B marketing landscape (formerly Listenloop)

ListenLoop, now an Integrate company, is an account-based marketing platform that helps businesses create powerful advertising campaigns, measure their performance, and target key accounts quickly and easily.

6
years of active engagement
2
sub-brands served
2x
team growth from inception
listenloop_02Project description

A successful B2B advertising software company, ListenLoop first approached iTechArt in search of highly skilled Ruby engineers who could elevate their product offering.

Their biggest client, demand acceleration platform Integrate, was so wowed by the solution we helped build that shortly thereafter they decided to acquire ListenLoop as a way to diversify their market offering. In no time, Integrate reengaged our team to better meet the ramping expectations of their client base, a prolific list that includes Salesforce, Rackspace, and Red Hat.

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We started by modernizing Integrate’s core services using a cloud-first approach; next, we migrated the ListenLoop app from Ruby on Rails to Golang, incorporating AWS services and Kubernetes technology for faster search performance. To personalize the user experience, we developed a custom analytics module and an auto-adjust feature to tailor content to the specific client.

From there, we expanded our scope to another Integrate sub-brand, Akkroo, assisting with a range of tasks including queue handling optimization, and authorization and authentication between applications.

Results

With our help, Integrate successfully implemented critical software systems that enable them to operate with greater efficiency. As a result, their powerful software is now able to process more than eight million lead records and scale customers’ pipelines by 600+ percent — signaling a ten-fold increase in ROI.

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Stack

Frontend
  • React
Backend
  • Ruby on Rails
  • Golang
  • PostgreSQL
Other technologies
  • AWS Redshift
  • AWS S3
  • AWS Lambda
  • AWS DMS
Integrations
  • Salesforce

Featured work

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