Rewiring marketing for growth

merkle photo

About Merkle

​​Since 1988, Merkle, a data-driven performance marketing agency, have transformed into a global leader, managing operations across fifty global divisions and more than 13,000 employees worldwide.

years of active engagement
iTechArt team members
global brands benefitted

Project description

With plans to ramp up customer acquisition and better serve its 400+ big-league clients — Canon, Twitter, and Volkswagen among them — Merkle had outgrown the capabilities of its established software solutions. Given our rich martech expertise, the company first engaged us in 2011 to extend its digital offerings.

In the decade-plus since, iTechArt has built a wide range of projects for Merkle’s multiple end clients. From .NET-based enterprise platforms to native mobile apps and API management, iTechArt has brought increased ROI and conversion rates to each engagement.

Our team also implemented a new agile development approach that enabled Merkle to respond better to uncertainty. In particular, upon Merkle’s special request, iTechArt engineers acquired Sitecore certifications and kicked off an extremely time-sensitive project – all within a few weeks. What’s more, we built a custom issue triage framework spanning the client’s entire QA ecosystem, while sharing valuable insights into possible system limitations and third-party risks.

Most recently, the iTechArt team leveraged the best-in-class UI tool Storybook to document website use cases for one of the world's largest office supply companies, helping it streamline front-end development, testing, and documentation.


Since the start of this ambitious collaboration, we’ve helped more than thirty of Merkle’s global clients — including Fortune 500 companies — unlock continuous marketing transformation and drive business performance.

And if delivering 150,000 marketing campaigns that bring in $1B+ annually wasn’t enough, Merkle is now scaling its CXM (customer engagement management) proposition to cement itself as a key player in the space — and iTechArt is happy to be along for the journey.

merkle photo

Tools & technologies



  • JavaScript
  • HTML
  • HTML5
  • SCCS
  • CCS3
  • Typescript


  • .NET
  • PHP
  • C#
  • JSON
  • XML


  • Drupal
  • Sitecore
  • BLT (acquia/blt)
  • SquizMatrix


  • Bootstrap
  • Knockout
  • jQuery

Other technologies

  • PostgreSQL
  • Gulp.js
  • ESLint / Stylelint
  • Vagrant
  • Drush
  • SOLR

Our work


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