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Merkle:

Rewiring marketing for growth

merkle photo

About Merkle

​​Since 1988, Merkle, a data-driven performance marketing agency, have transformed into a global leader, managing operations across fifty global divisions and more than 13,000 employees worldwide.

10
years of active engagement
25
iTechArt team members
400+
global brands benefitted

Project description

With plans to ramp up customer acquisition and better serve its 400+ big-league clients — Canon, Twitter, and Volkswagen among them — Merkle had outgrown the capabilities of its established software solutions. Given our rich martech expertise, the company first engaged us in 2011 to extend its digital offerings.

In the decade-plus since, iTechArt has built a wide range of projects for Merkle’s multiple end clients. From .NET-based enterprise platforms to native mobile apps and API management, iTechArt has brought increased ROI and conversion rates to each engagement.

Our team also implemented a new agile development approach that enabled Merkle to respond better to uncertainty. In particular, upon Merkle’s special request, iTechArt engineers acquired Sitecore certifications and kicked off an extremely time-sensitive project – all within a few weeks. What’s more, we built a custom issue triage framework spanning the client’s entire QA ecosystem, while sharing valuable insights into possible system limitations and third-party risks.

Most recently, the iTechArt team leveraged the best-in-class UI tool Storybook to document website use cases for one of the world's largest office supply companies, helping it streamline front-end development, testing, and documentation.

Results

Since the start of this ambitious collaboration, we’ve helped more than thirty of Merkle’s global clients — including Fortune 500 companies — unlock continuous marketing transformation and drive business performance.

And if delivering 150,000 marketing campaigns that bring in $1B+ annually wasn’t enough, Merkle is now scaling its CXM (customer engagement management) proposition to cement itself as a key player in the space — and iTechArt is happy to be along for the journey.

merkle photo

Tools & technologies

01

Frontend

  • JavaScript
  • HTML
  • HTML5
  • SCCS
  • CCS3
  • Typescript
02

Backend

  • .NET
  • PHP
  • C#
  • JSON
  • XML
03

Web

  • Drupal
  • Sitecore
  • BLT (acquia/blt)
  • SquizMatrix
04

Frameworks

  • Bootstrap
  • Knockout
  • jQuery
05

Other technologies

  • PostgreSQL
  • Gulp.js
  • ESLint / Stylelint
  • Vagrant
  • Drush
  • SOLR

Featured works

None
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