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Tails.com: Curated meals for happy canines

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Tails.com is a leading online pet nutrition service that creates unique recipes for every dog.

Stats

5

Vention team members

10

months of cooperation

200k

customer solutions across Europe

Project description

Although one-third of all UK households own at least one dog, Britain’s pet food industry was struggling to keep up with owners’ demands for nutritious options. Realizing that there wasn’t any one-size-fits-all recipe for success in the £2.9B market, Nestle-backed company Tails.com introduced the first-ever subscription service offering custom diets based on the dog’s age, breed, medical history, and favorite flavors. Eventually accruing thousands of five-star reviews, their team began to search for an engineering partner to take their platform to the next level.

Tails.com reached out to multiple vendors, but Vention was the only one that could jump in with four backend engineers right away. First off, our team improved the UI of the existing admin tool to create more personalized consumer experiences. Next, we introduced a new feature for generating printable labels, QR codes, and barcodes to accelerate time to purchase.

Our engineering efforts also included developing microservices from the ground up, as well as adding new functionality across cataloguing, order prioritization, and billing management. All this enabled Tails.com to boost conversions and drive sustainable innovation for the benefit of their 200,000 customers.

Finally, we сonducted automated build testing and embedded the Datadog monitoring service to speed up the software development lifecycle and provide more visibility into app performance — which is crucial for maintaining the company’s success in the face of new competition entering the market every day.

The result

With Vention’s help, Tails.com identified and released the value hidden inside its legacy functionality, which helped the company scale exponentially to conquer the fastest-growing segment of the UK food industry.

Impressively, Tails.com now delivers a whopping 15 million doggie meals — compared to 9 million reported in 2020 — every month across ten countries, including the UK, Germany, and France.
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Tools & technologies

Backend

PythonKafkaFlaskPytestSqlAlchemyMypy

Frontend

JavaScriptHTMLVueCSSReact

DevOps

DockerKubernetes

Other services

CodeshipPyCharmDatadogChromeSentryInsomniaLens (Kubernetes IDE)

Cloud

AWS

Our work

Ecommerce

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