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What we do
Services
About us
Company
Who we are
Impact on clients, communities, and our people
Careers
Boost your career, boost global innovation
How we work
Discover our formula for your success
Partnerships
We team up with the top in tech to deliver top-tier results.
Discover more
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Freshly: Meal delivery for the next generation

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Freshly is a ready-made meal delivery service focused on providing high-quality, professionally-prepared, healthy food.

Stats

7.5

years of active engagement

16

Vention team members

4+

engineers per year

Project description

When they first approached us in 2015, Freshly, a chef-prepared meal subscription service, was growing fast. As operationally complex as they were digital in nature, their rapid growth was increasingly constrained by the limitations of their platform; in short, they needed a partner who could maintain their existing php/Wordpress MVP while rebuilding it as a scalable, world-class application.

Having worked well with Vention before, CTO Alberto Lopez knew the advantages of partnering with our team firsthand and engaged three of our engineers. From day one, our team was able to support their MVP while helping them plan and design a new, robust application built in Ruby on Rails.

Thanks to a deep bench with diverse expertise, we were able to equip Freshly with a dedicated team of senior Ruby developers without missing a beat. Over the course of our partnership, they’ve elected to add iOS, React, and QA engineers to the mix, increasing headcount by approximately four per year.

The result

No longer limited by their platform, Freshly continued on their successful trajectory, shipping up to one million meals across 48 states every week!

And in 2020, they were acquired by global juggernaut Nestle for an astounding $1.5 billion, paving the way for even greater opportunity now and in the future — Vention happy to be along for the ride, of course.

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Tools & technologies

Frontend

Backbone.js +TypescriptMarionetteBootstrapApolloReactjQuerySCSSStimulus

Backend

Ruby on RailsRuby

Microservices

DockerTerraformKubernetesGraphQL

Platforms

GCP

Our work

Food & beverage

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