Freshly / FoodTech Ecommercefreshly_01


Freshly is a ready-made meal delivery service focused on providing high-quality, professionally-prepared, healthy food.


Trying to catch up with an ever-shifting food model, Freshly needed a reliable partner to professionally execute their new vision. Already familiar with a high level of iTechArt’s software development services, Freshly teamed up with us to overcome a number of web-related challenges:

  • Upgrade checkout flow, including the development of all key subscription sales funnel components
  • Modernize the Wordpress-based solution
  • Develop an intuitive and responsive user interface for a core web application
  • Automate the mobile testing process


iTechArt has scaled the team from six to ten engineers who are responsible for the following tasks:

  • Assistance with development and support of a Wordpress-based website now and a single page application later. The latter encompasses delivering a persuasive and highly likely-to-convert interface for the checkout page.
  • UI development using Backbone.js and Marionette to freshen up the overall look of the application and increase user loyalty.
  • Migration of the SPA to a Rails-based application, which dramatically increased website loading speed. Ruby on Rails made it possible to create admin forms with a single tag instead of countless lines of code.


  • We also managed to migrate massive amounts of data to a custom PostgreSQL database, thereby facilitating a smooth transition from one system to another.
  • Payment systems integration (Stripe, Braintree) and subscribers’ experience optimization, including running multiple A/B tests of the user interface. This guaranteed a better conversion rate and significant sales increase.
  • System transition from monolithic application to a microservices-based architecture on the cloud platform.

To date, iTechArt continues to strengthen our relationship with the client. We are proud to be helping Freshly rack up daily five-star user reviews by improving the solution and adding even more relevant features.


  • Angular
  • Backbone.js + Marionette
  • Bootstrap
  • React
  • Ruby on Rails
  • Redis
  • PHP
  • PostgreSQL
  • Wordpress
  • Stripe
  • Braintree
  • Amplitude
  • Heroku
  • GCP
  • Cypress

Featured works

Freshly FoodTech Ecommerce
ClassPass Wellness Fitness
Zefr AdTech Media

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