HelloFresh / Ecommerce Food and Beveragehellofresh_portfolio_01


HelloFresh is the world's leading subscription meal-kit service, offering step-by-step recipes together with pre-measured ingredients to take the hassle out of cooking.


With social distancing becoming the new norm, demand for food delivery is constantly growing. Extra traffic, new users, and a huge number of orders per day encouraged HelloFresh to turn to iTechArt for a strong and resilient solution.

Since the HelloFresh legacy system has been becoming increasingly difficult to scale, maintain, and integrate with third-party software, our team was tasked with a complete product modernization aimed to prevent possible crashes and meet high-priority business needs.


The first step in our to-do list was an incremental stack upgrade that implied the use of faster and more efficient frameworks, libraries, and algorithms. Then, we proceeded with the following:

  • Evolved the system by building three separate microservices designed to handle the supplier's data and organize and manage the ingredients and recipes;
  • Added logging systems for tracking errors or inappropriate access to the system;


  • Leveraged source code analytics to reduce tech debt and create clean and scalable code;
  • Implemented a set of performance metrics to monitor the server load, optimize code, and prevent system downtime;
  • Built a scalable Kafka-based ETL pipeline to provide accurate and timely data sets transfer within the supply chain.

To date, the project is still in progress, so we continue leveling up the Client's system.


  • ReactJS
  • Redux
  • Typescript
  • Jest
  • Golang
  • PostgreSQL
  • Kafka
DevOps tools
  • Kubernetes
  • Docker
  • Terraform
Other technologies
  • Zapper
  • Prometheus
  • OpenCensus
  • JWT

Featured works

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Freshly FoodTech Ecommerce

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