Keeps / HealthTech Wellnesskeeps_case_01


Keeps is a full-service preventative hair loss treatment solution that connects patients directly to care and prescriptions.


Dermatology patients are often unaware of their options when it comes to getting the best care at the best price. New York-based startup Keeps is changing this situation with a platform that helps prevent and treat male pattern baldness in a cheaper and more convenient way.

The Client needed a reliable technology partner to deliver a robust web application. The previous vendor failed to satisfy development needs, so Keeps turned to iTechArt to get the needed functionality faster and at scale. iTechArt’s engineers worked as a part of the Keeps distributed team.

The success of the solution sparked interest in making two similar products. As iTechArt proved to be a custom software development company with solid engineering expertise, the Client re-teamed with us for these sub-projects.

iTechArt’s development team was tasked with the following challenges:

  • Build a framework that allows deploying similar sub-projects.
  • Suggest and implement a series of performance improvements to enable a seamless digital experience.


Applying our solid web engineering experience, the iTechArt team delivered a platform that immediately connects users with licensed physicians who prescribe a unique treatment plan of FDA-approved products.

Throughout the web development stage, the iTechArt team was to complete a range of assignments:

  • Performance optimization
  • Migrate existing API from REST to GraphQL
  • Move from Angularjs to React and TypeScript
  • Integrate GraphQL types and client-side codebase
  • Enrich website functionality with a fully-typed Quiz framework
  • Implement custom Apollo links
  • Organize multi-page transitions as state machines
  • Implement a self-hosted subscriptions system
  • Manage AWS infrastructure with Terraform
  • Create a developer-friendly mechanism for building dynamic staging environments
  • Set up Continuous Integration and Continuous Deployment for a web application

The Client highly appreciated iTechArt’s contribution to the project. Our dedicated team continues to perfect the solution in preparation for the next product called New Co.


  • Javascript
  • Typescript
  • React
  • AngularJS
  • Apollo
  • Ruby on Rails
  • GraphQL
  • AWS
  • Stripe
  • PostgreSQL
  • Redis
  • CircleCI
  • Terraform

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