Keeps / HealthTech Wellness keeps_case_01


Keeps is a full-service preventative hair loss treatment solution that connects patients directly to care and prescriptions.

keeps_case_02 Challenge

Dermatology patients are often unaware of their options when it comes to getting the best care at the best price. New York-based startup Keeps is changing this situation with a platform that helps prevent and treat male pattern baldness in a cheaper and more convenient way.

The Client needed a reliable technology partner to deliver a robust web application. The previous vendor failed to satisfy development needs, so Keeps turned to iTechArt to get the needed functionality faster and at scale. iTechArt’s engineers worked as a part of the Keeps distributed team.

The success of the solution sparked interest in making two similar products. As iTechArt proved to be a custom software development company with solid engineering expertise, the Client re-teamed with us for these sub-projects.

iTechArt’s development team was tasked with the following challenges:

  • Build a framework that allows deploying similar sub-projects.
  • Suggest and implement a series of performance improvements to enable a seamless digital experience.

keeps_case_05 Solution

Applying our solid web engineering experience, the iTechArt team delivered a platform that immediately connects users with licensed physicians who prescribe a unique treatment plan of FDA-approved products.

Throughout the web development stage, the iTechArt team was to complete a range of assignments:

  • Performance optimization
  • Migrate existing API from REST to GraphQL
  • Move from Angularjs to React and TypeScript
  • Integrate GraphQL types and client-side codebase
  • Enrich website functionality with a fully-typed Quiz framework
  • Implement custom Apollo links
  • Organize multi-page transitions as state machines
  • Implement a self-hosted subscriptions system
  • Manage AWS infrastructure with Terraform
  • Create a developer-friendly mechanism for building dynamic staging environments
  • Set up Continuous Integration and Continuous Deployment for a web application

The Client highly appreciated iTechArt’s contribution to the project. Our dedicated team continues to perfect the solution in preparation for the next product called New Co.


  • Javascript
  • Typescript
  • React
  • AngularJS
  • Apollo
  • Ruby on Rails
  • GraphQL
  • AWS
  • Stripe
  • PostgreSQL
  • Redis
  • CircleCI
  • Terraform

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