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Zefr / AdTech Mediazefr_new_01

Zefr

Zefr is the leading video advertising company enabling brands to run targeted ad campaigns, as well as monetize and protect content on key social media platforms.

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zefr_new_02Challenge

To keep up with the increased number of users and workload, Zefr was looking for a brilliant engineering team that could blend with the onsite one. The Client turned to iTechArt to improve the existing Rights Management system, create a robust solution from scratch, and optimize it according to constantly shifting business and customers’ needs.

Solution

Vobile Group, which is a market powerhouse dealing with online video content protection and monetization, acquired Zefr in November 2019, so iTechArt’s team was entrusted to develop a new, more efficient Channel Management system from scratch. Here’s what we’ve managed to achieve:

  • Built from scratch a Facebook Channel Management system that allows the company to take control of content protected by intellectual property and copyright laws
  • Integrated the existing YouTube Channel Management system into the new solution, thus getting rid of the old legacy system
  • Wrote a custom script to transfer a huge database from the existing legacy application to a new one
  • Migrated to microservices to handle the increased number of clients and workload
  • Upgraded the previous version of the Rights Management System to make it more user-friendly, functional, and robust
  • Added the Elasticsearch component to streamline the search among the vast number of copyrighted materials
  • Implemented test automation to ensure smooth system performance

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Stack

Backend
  • Python 3
  • Flask
  • Kafka
  • Neo4j
  • PostgreSQL
  • Redis
Frontend
  • JavaScript
  • ReactJS
  • Redux
  • Redux Form
  • Node.js
  • Express

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