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Zefr is the leading video advertising company enabling brands to run targeted ad campaigns, as well as monetize and protect content on key social media platforms.
To keep up with the increased number of users and workload, Zefr was looking for a brilliant engineering team that could blend with the onsite one. The Client turned to iTechArt to improve the existing Rights Management system, create a robust solution from scratch, and optimize it according to constantly shifting business and customers’ needs.
Vobile Group, which is a market powerhouse dealing with online video content protection and monetization, acquired Zefr in November 2019, so iTechArt’s team was entrusted to develop a new, more efficient Channel Management system from scratch. Here’s what we’ve managed to achieve: