Equal Education:

Closing the global attainment gap

equal education image

About Equal Education

Equal Education (EE) is a non-profit social enterprise that provides targeted academic support for vulnerable and disadvantaged students through 1:1 tutoring.

iTechArt team members
year of active engagement
Solution serving learners

Project description

After years of exponential growth, Equal Education, a London-based organization offering tailored tuition for looked-after children, decided to move away from old-school spreadsheets and Trello boards toward one powerful system able to connect and manage tons of its data painlessly. The company approached iTechArt seeking a best-in-class Salesforce solution to automate the student-tutor matchmaking process from start to finish.

Our first step was to choose the best-fit types of Salesforce licenses. In parallel, iTechArt technical consultants worked closely with EE’s product owner and CEO to develop a detailed CRM implementation roadmap.

Next, we created a series of automated emails to keep students, tutors, and partners informed throughout different process flows. Our team also set up Salesforce Community Cloud to better track stakeholders' interests, needs, and behavior.

To help Equal Education minimize the matchmaking process to just a few clicks, iTechArt engineers created a built-in app that connects tutors with students based on their location and students’ unique requirements.

As personalization is crucial to creating A+ user experiences, we developed a custom sign-in page for tutors where they can provide key details, such as specializations, addresses, and rates. What’s more, we added functionality designed to gather feedback from tutors, schools, and parents, which improved students’ engagement and academic achievement.


With a new CRM system in place, Equal Education united multiple uncoordinated processes into a single solution, which allowed it to operate with the efficiency and technical savvy of a for-profit enterprise and exponentially reduce the volume of manual work.

Backed by the iTechArt team, Equal Education graduated to a pro Salesforce user, successfully serving 1,500+ learners to date.

Equal Education photo

Tools & technologies



  • Sales Cloud
  • Service Cloud
  • Community Cloud


  • Google Maps
  • Xero


  • Lightning Web Components


    • Apex

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