Salesforce provides a value-packed combo of standard features, fully customizable workflows, and integration options that will meet the needs of virtually all higher education institutions.
Thanks to the tight interplay and cross-pollination between various Salesforce products and services, your campus can achieve visible synergies in no time, turning digital transformation into yet another project, not a dream.
Salesforce offers a unified approach to digitizing and automating the key processes in higher education using a set of tried-and-tested tools that were deeply optimized for on-campus use.
From better, deeper engagement with would-be students and their parents to building thriving online communities of university alumni and prospective university donors — Salesforce has it all covered in a way you never thought possible.
Salesforce is the CRM of choice for higher education institutions around the world for a number of good reasons:
Connected experience Around 80% of students expect their universities and colleges to know who they are and what they need. At the same time, up to 65% of staff members struggle to quickly respond to students’ requests because of red tape and the lack of a single source of truth. Salesforce effectively addresses these issues and streamlines communications for a more connected experience for all parties involved. Shortcut to innovations Up to 70% of higher education officials claim to be using or planning to use AI-based tools in their day-to-day activities to automate key processes and implement smart data analysis and forecasting mechanisms. Salesforce comes with a suite of AI-powered products that dramatically facilitate the work of administrative personnel. Focus on social media According to 45% higher ed employees, staying on the students’ social media radar is one of the major factors contributing to the success of recruitment campaigns. With powerful omnichannel social tools, Salesforce provides higher education facilities with what they need in order to stay in touch with prospective and current students.Being one of the leading CRM systems on the global market, Salesforce has firmly set foot in virtually every industry, including higher education. The Salesforce platform is steadily gaining momentum in the educational space by enabling countless institutions to start or continue their digital transformation journey and become better-organized, productive, and connected at many levels.
The majority of Salesforce adopters from the higher education industry use a combination of the Sales and Marketing clouds to achieve new levels of marketing communications quality, higher engagement figures for students and alumni, and, ultimately, boost the enrollment rate across all departments. Find out what iTechArt and Salesforce can help you with to transform the way your organization works.
Even out-of-the-box, Salesforce for higher education has plenty to offer. With a number of pre-configured objects and workflows coupled with the proprietary Education Data Architecture (EDA), Salesforce can address a variety of use cases relevant to the typical needs of any college or university. However, further customizations and integrations can take the platform’s capabilities to an entirely new level.
The main objective of any Salesforce implementation is the creation of a connected campus framework that unlocks a plethora of opportunities for every constituent of the educational process: marketers and recruitment specialists, the admissions office, staff members, parents, and, of course, past, current, and prospective students.
Top-notch student experience Knowing your students is the key to building trust and keeping their interest up. Salesforce enables you to create an engaging student journey and guide your students through every step of the way, from researching your admissions process and university facilities to graduation. With Salesforce for higher education, your students can connect with their campus through various channels on the go and get the necessary information or services in a few taps. Advanced workflow automation Salesforce was built with BPA in mind and is a perfect solution for setting up and automating such essential processes as recruitment and admissions, career advisory and degree planning activities, organization of online and offline events, onboarding, student and staff support, fundraising efforts, and much, much more. With unified, cross-departmental access to university resources, student profiles, reports and financial data, the administration can make faster and better-informed decisions. Continuous improvement Thanks to its modular structure and high customizability, Salesforce can be easily scaled to address the growing needs of your organization. Whether you are experimenting with new alumni membership programs, fundraising models, or creating student communities with advanced features, Salesforce can be augmented with the necessary components, connectors, and modules to accommodate innovations and keep them under the same umbrella. Admissions and recruitment Salesforce offers an unparalleled set of tools that help higher education institutions work with their “sales funnel” — that is, prospective students and their parents. By enabling recruitment teams to build relationships with a few initial touches with a high degree of content personalization, Salesforce dramatically increases admission rates. It also has everything necessary for taking prospects through the entire admissions flow, from submitting applications to scheduling on-site visits.iTechArt covers the complete range of implementation activities for any Salesforce project in the educational field: from building a crystal-clear vision of the final product in close cooperation with the client’s shareholders to configuring major workflows, customizing forms, deploying the solution and providing the client with the necessary training.
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