Salesforce marketing automation

In the age of intelligent marketing, everyone is empowered to target audiences at the right time with the right message. Having this at heart, we fuze Salesforce integrated marketing solutions and extensive cloud expertise to ensure all your customers walk the only path — to purchase.

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Marketing automation services by Salesforce and iTechArt

Since the start, iTechArt has become an instant classic for businesses wishing to build strong brands and grow ROI. Our team provides you with Salesforce marketing automation services helping to turn leads into long‑standing customer loyalty.

Discovery and business process design

Our Salesforce consultants interview stakeholders to identify the main needs of your business. Then, we visualize and scan business processes for any possible risks and limitations.

System implementation

The iTechArt team sets up and configures the system while developing all necessary types of assets and building initial campaigns and customer journey.

Training and education

We provide in-depth end-user guides and customized training to make sure the new system or functionality is properly adopted and has a lasting impact on your product.

Support and enhancement

In the post-deployment phase, we resolve any emerging bugs, while providing ongoing support, adapting the solution to new features, and integrating it with data warehouses, custom apps, payment gateways, etc.

Empower sales with Pardot

Key functionality

Pardot offers the automatic distribution of new leads to sales reps, building email campaigns and landing pages, and tracking prospects’ activities. Another useful feature is adding data from CRM systems — Salesforce, MS Dynamics, NetSuite, and SugarCRM.

Your benefits

Engage with your potential customers in real-time, build a simple sales path and predict customers’ needs and wants based upon their activi- ties and tests. A nice little bonus from Salesforce — an average 34% increase in their ROI, a 34% increase of revenues and 37% improved campaign performance.

Loved by startups
and SMBs

Great facilitator of marketing
and sales alignment

Can be used
without Salesforce

Primarily an email
marketing platform

Practically synonymous
with cost-effectiveness

Discover Salesforce Marketing Cloud

Key functionality

Your benefits

The core functions are crafting customer journeys, creating a single customer view with Contact Builder along with getting in touch with customers through custom content. Marketing Cloud also allows managing demographic and behavioral data, supporting importing data from CRMs and ERPs. With Marketing Cloud, any marketer will get a powerful artifact, enabling to generate better leads, gain a 360-degree view of each customer, while leveraging AI to handle every single interaction and measure end-to-end marketing productivity across all possible channels and devices.

A lifesaver for mature
startups and large-
scale businesses

One-on-one customer
journeys

Even better in conjunction
with Salesforce

Support customers through web, media, ads, and email

Marketing solutions
though reasonably pricey

Why choose iTechArt

As a Salesforce Consulting Partner, iTechArt will be your silver bullet to effectively syncing the company’s activities across marketing, sales and service, as well as managing all the constituent data in one place.

Mature take on working processes

Full-cycle services
Scalable and modular SaaS architecture
Compliance with GDPR and security standards

Mastering buy-ology of business

Vast knowledge across 30+ industries
Rapid kick off and easy scale up
Visual planning, and latest collaboration approaches

Customers are always right

A personalized experience for each company
Solutions ensuring increased lead volume and conversion
Rich customization and integration capacity of products under development

Force is always with us

50+ projects completed
Certified Salesforce administrators, developers and consultants
Strict vetting, onboarding and continuous assessment practices

Our work

Yggdrasil

In partnership with Yggdrasil, a leading solution provider for iGaming vendors, our team integrated Salesforce with Outlook and implemented single sign-on technology to eliminate repetitive and predictable tasks; next, we extended and adopted a data model according to the iGaming industry's best practices.

Equal Education

We helped Equal Education — a nonprofit social enterprise that provides tutors for children with special educational needs — set up the Salesforce Service Cloud to better meet the specific needs of their partners, tutors, and students.

MSF

For healthcare nonprofit Doctors without Borders, we centralized all Salesforce instances, eliminating their siloed management approach and increasing productivity and collaboration between 65k employees in 70+ countries.