Salesforce marketing automation

The more you automate processes, the greater the returns. At iTechArt, we build next-gen marketing automation solutions that drive faster time to revenue, better insights into marketing performance, and optimal alignment of internal teams.

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Make every customer journey productive

In a digital world, personalized consumer experience can make all the difference. To keep up with ever-changing customer expectations and today’s competitive landscape, businesses need to be truly data-driven.

With Salesforce, we help you harness marketing automation so your organization can serve more relevant content to your customers and maximize digital marketing efforts.

Get a unified view of customer data across all touchpoints

Bring all segmentation and targeting efforts under one roof

Anticipate changes with data-first digital marketing

Engage your audience across every stage of the customer journey

Drive sales with actionable reporting

Build more connected customer experiences

Generate high-quality leads

You have a goal. We have the goods.

By integrating Salesforce CRM and other Salesforce tools, we help brands deliver the right message to the right customer on the right channel, whether that’s web, mobile, email, or social.

Email marketing

Customer segmentation

Lead generation

Personalized marketing campaigns

Digital advertising

Mobile marketing

Social media marketing

Content management

Marketing analytics

ROI and campaign performance reporting

Unleash the power of marketing automation with Salesforce Marketing Cloud

Salesforce Marketing Cloud collects and unifies all your customer data. From there, you can activate untapped sources of business value. Build smarter audience segments, automate sales and marketing routine activities, and get better insights into your performance from one central, user-friendly interface.

Key features

Custom email campaigns

Customer journey builder

Multi-channel messaging

Dynamic email content

Personalization of advertising based on CRM data

Marketing data analytics

Advantages of Salesforce Marketing Cloud

Unified customer profiles

Personalized engagement at every step of the customer journey

AI-driven insights for adjusting digital marketing efforts

Extensive integration capabilities

Availability of multiple third-party applications, including AppExchange

Turn leads into customers for life with Pardot

Pardot helps marketing and sales teams align their efforts and generate more high-quality leads. Close more deals, spend less time on marketing busywork, and increase customer lifetime value with this all-in-one B2B solution.

Key features

Prospects activity tracking

Email builder

Data-driven message personalization

Landing page builder

Automated lead nurturing

AI-based lead scoring

Calculating your true marketing ROI

Account-based marketing

Advantages of Pardot marketing automation

Automation of lead generation

Advanced analytics for data-driven decision-making

Better customer engagement with personalized email marketing

Email optimization with A/B testing and SPAM analysis

Customizable dashboards for tracking marketing campaign performance

Easy integration with Salesforce CRM

Your journey to marketing reinvention

By bringing together hundreds of the best and brightest in the Salesforce industry, we help our clients achieve new levels of efficiency and transform their marketing processes holistically, no matter their industry, business model, services, and products.

Discovery and project planning

Our Salesforce consultants interview stakeholders and define a resilient marketing automation strategy that caters to the particular expectations and demands of various customer segments.

Implementation and development

We leverage the latest configuration, development, and migration techniques to deliver Salesforce marketing automation software that helps you operate confidently now and well into the future.

Customization

Customization offers boundless possibilities. We’ll partner with you to explore what’s possible. Then we’ll customize your Salesforce marketing automation platform according to the most complex specifications and requirements.

Third-party integration

We integrate Salesforce with third-party services such as ERPs, data warehouses, ecommerce systems, and messengers to unlock the potential of your solution to the fullest.

End-user training

Our team delivers a series of training sessions that ensure smooth system onboarding and accelerate go-live and user adoption. We also generate detailed documentation on the solution capabilities to back up your future endeavors.

Post-launch support

In the post-deployment phase, we resolve any emerging bugs and provide ongoing support to make sure that your system always functions as intended — even during sudden peaks in demand.

Why choose iTechArt for Salesforce marketing automation

Top-tier talent

iTechArt is a Salesforce Consulting Partner
10+ years of deep Salesforce experience
A dedicated department of Salesforce-certified administrators, developers, consultants, and architects

360-degree experience

We cover all key Salesforce clouds and products
Expertise in solutions in 30+ verticals including healthtech, e-commerce, fintech, and real estate
Various cooperation models available

Client-first flexibility

Full immersion into the client’s Salesforce ecosystem
Ongoing support during the entire implementation process
5.6% attrition rate — the industry’s lowest

Our work

Yggdrasil

In partnership with Yggdrasil, a leading solution provider for iGaming vendors, our team integrated Salesforce with Outlook and implemented single sign-on technology to eliminate repetitive and predictable tasks; next, we extended and adopted a data model according to the iGaming industry's best practices.

Equal Education

We helped Equal Education — a nonprofit social enterprise that provides tutors for children with special educational needs — set up the Salesforce Service Cloud to better meet the specific needs of their partners, tutors, and students.

MSF

For healthcare nonprofit Doctors without Borders, we centralized all Salesforce instances, eliminating their siloed management approach and increasing productivity and collaboration between 65k employees in 70+ countries.