Founded in 1999 by Marc Benioff, San Francisco-based Salesforce.com is one of the most influential enterprise tech companies in the world. An early adopter of the cloud model, Salesforce is the world’s best SaaS and PaaS provider with an annual revenue of $26.49 billion (a 25% increase from the previous year) and over 79,000 employees.
Salesforce provides essential CRM services to many of the world’s largest and most prominent businesses including Toyota, T-Mobile, U.S. Bank, and Spotify. The company has also launched or acquired a range of subsidiary businesses, including Demandware, Quip, Heroku, Pardot, Mulesoft, Tableau, and Slack.
Salesforce has also set the standard for community impact with its Pledge 1% initiative which allows participants to commit 1% of equity, technology, and employee time to improving education, equality, and the environment in local communities. More than 12,000 companies worldwide have joined Pledge 1% thus far.
Over 150,000 companies across every major vertical grow their businesses with Salesforce. Prominent companies that rely on Salesforce include Spotify, Amazon Web Services, U.S. Bank, Toyota, Macy’s, and T-Mobile.
In 2021, almost 30% of Salesforce customers come from the professional services industry. Other core segments include manufacturing (11.1%) as well as banking and financial services (8.8%).
Approximately 62% of Salesforce customers are located in the United States.
A significant portion of Salesforce’s massive growth is attributed to acquisitions of high-profile companies including Tableau, MuleSoft, Demandware, ExactTarget, and Vlocity.
In 2020, Salesforce’s investment in acquisitions reached $29.1 billion.
The acquisition, completed in 2021 for $27.7 billion, aims to make Slack the primary communications interface for Salesforce's Customer 360 platform.
Salesforce’s flagship product, Sales Cloud, helps companies build deeper connections with customers, manage and monitor business in real-time, and pivot in ever-changing markets. Sales Cloud reps are positioned to sell more and close deals faster thanks to free on-demand training and regular feature releases.
Sales Cloud’s key features include opportunity management, process automation, contact management, and sales forecasting.
Salesforce Cloud accounts for 24.42% ($5.19 billion) of Salesforce’s total annual revenue ($21.3 billion).
As one of the most sought-after Salesforce products for digital marketers, Marketing Cloud enables a 360-degree view of every customer, improves campaign performance, and increases ROI.
Marketing Cloud offers enterprise-level email services, marketing automation, digital advertising, data management, and analytics, as well as a range of add-ons including Pardot, Email Studio, and Journey Builder.
Service Cloud helps businesses personalize their support, get visibility into every customer interaction from the first click-through to the most recent purchase, and drives revenue and upsell through the power of AI.
Its add-ons include Field Service, Service Cloud Einstein, Service Cloud Voice, Customer Lifecycle Analytics, and Salesforce Surveys Response Pack.
In 2021, Salesforce generated $5.38 billion related to Service Cloud, a 20% increase since 2020.
Equality is a core value at Salesforce. Diverse perspectives fuel innovation and enhance connections among people.
In November 2020, approximately 47% of Salesforce’s US workforce was made up of underrepresented groups (Black, Latinx, Indigenous, and Multiracial). Salesforce has committed to having underrepresented groups account for half of its workforce by 2023.
Compared to 2018, more women started working at Salesforce globally in 2020 — the number increased from 31.6% to 33.6%; hiring of men dropped slightly in the same time period from 68.2% in 2018 to 66.1% in 2020. The number of non-binary employees remains the same at 0.2%.
The same trend shows up in the US: The number of women hired by Salesforce grew from 33.6% in 2018 to 36.1% in 2020 while the number of men hired decreased from 66.1% in 2018 to 63.7% in 2020.
Salesforce’s employees span race and ethnic representations: White (60%), Asian (26.2%), Hispanic or Latinx (4.5%), Black or African American (3.4%), Multiracial (2.8%), Undisclosed (2.7%), Native Hawaiian or other Pacific Islander (0.3%), Native American or Native Alaskan (0.2%).
LGBTQ+ employees constitute 3.2% of the company’s workforce while people with disabilities account for 3.1% and veterans account for 2.3%.
Crunchbase, Salesforce.com, Statista, Salesforceben.com, Cbinsights, Macrotrends.net, Infotechlead.com, Herokuapp.com
