you should know in 2022
— and beyond
Table of Contents
Founded in 1999 by Marc Benioff, San Francisco-based Salesforce.com is one of the most influential enterprise tech companies in the world. An early adopter of the cloud model, Salesforce has become the world’s best SaaS and PaaS provider with annual revenue of $21.3 billion and over 56,000 employees.
Salesforce provides essential CRM services to many of the world’s largest and most prominent businesses including Toyota, T-Mobile, U.S. Bank, and Spotify. The company has also launched or acquired a range of subsidiary businesses, including Demandware, Quip, Heroku, Pardot, Mulesoft, Tableau, and Slack.
Salesforce has also set the standard for community impact with its Pledge 1% initiative which allows participants to commit 1% of equity, technology, and employee time to improving education, equality, and the environment in local communities. More than 12,000 companies worldwide have joined Pledge 1% thus far.
Salesforce claimed a 19.5% share of the overall CRM market in 2020
In 2020, Salesforce led the CRM pack, increasing its overall market share and growing its revenue more than any other CRM vendor.
Salesforce beat SAP, Oracle, Microsoft, and Adobe — combined! — in 2020 CRM Share
Salesforce’s Marketing Cloud scored 14.1% of the market share against its nearest rival Adobe Experience Cloud, which scored 12%. Sales Cloud claimed 40.6% — 4x higher than Microsoft Dynamics 365 Sales. Service Cloud racked up 45.3% of the niche market compared to 8.3% claimed by Oracle Service Cloud.
More than 150,000
Over 150,000 companies across every major vertical grow their businesses with Salesforce. Prominent companies that rely on Salesforce include Spotify, Amazon Web Services, U.S. Bank, Toyota, Macy’s, and T-Mobile.
In 2021, almost 30% of Salesforce customers come from the professional services industry. Other core segments include manufacturing (11.1%) as well as banking and financial services (8.8%).
Approximately 62% of Salesforce customers are located in the United States.
Salesforce has 56,600 employees globally
Salesforce has over 56,000 employees worldwide as of the 2021 fiscal year, nearly doubling since 2018. The majority of employees (58%) are located in the United States while 42% are based internationally.
Salesforce has acquired 70 companies to date, including seven in 2020
A significant portion of Salesforce’s massive growth is attributed to acquisitions of high-profile companies including Tableau, MuleSoft, Demandware, ExactTarget, and Vlocity.
In 2020, Salesforce’s investment in acquisitions reached $29.1 billion.
Acquisition of Slack
And in 2021, Salesforce completed its acquisition of Slack, a leading messaging platform that will form the crux of Salesforce’s Customer 360 platform, for $27.7 billion.
Salesforce’s flagship product, Sales Cloud, helps companies build deeper connections with customers, manage and monitor business in real-time, and pivot in ever-changing markets. Sales Cloud reps are positioned to sell more and close deals faster thanks to free on-demand training and regular feature releases.
Sales Cloud’s key features include opportunity management, process automation, contact management, and sales forecasting.
Salesforce Cloud accounts for 24.42% ($5.19 billion) of Salesforce’s total annual revenue ($21.3 billion).
As one of the most sought-after Salesforce products for digital marketers, Marketing Cloud enables a 360-degree view of every customer, improves campaign performance, and increases ROI.
Marketing Cloud offers enterprise-level email services, marketing automation, digital advertising, data management, and analytics, as well as a range of add-ons including Pardot, Email Studio, and Journey Builder.
Service Cloud helps businesses personalize their support, get visibility into every customer interaction from the first click-through to the most recent purchase, and drives revenue and upsell through the power of AI.
Its add-ons include Field Service, Service Cloud Einstein, Service Cloud Voice, Customer Lifecycle Analytics, and Salesforce Surveys Response Pack.
In 2021, Salesforce generated $5.38 billion related to Service Cloud, a 20% increase since 2020.
In 2020, AppExchange comprised over 4,600 prebuilt and customizable apps
AppExchange includes the Sales, IT, Administration, Collaboration, Marketing, and Customer Service categories; Sales is the most popular category.
Jobs involving the use of products in the Salesforce ecosystem are predicted to exceed 4.2M from 2019 through 2024
Mid-level Salesforce developers are the most sought-after specialists
Salesforce-related positions fall into the following hierarchical categories: junior, middle, senior, and architect.
Huge demand for mid-level developers is largely attributed to the fact that they have the requisite Apex abilities, integration skills, and knowledge of best practices.
The average Salesforce team size varies from 1 full-time administrator to 1-2 business analysts and 2-4 administrators
Among all open Salesforce positions, the demand for developers is the highest
The passing score for being certified by Salesforce is 65%
The salary for an entry-level Salesforce developer in the US starts at $55,000; mid-level salaries range from $75,000-120,000
Several years of relevant experience and solid Apex coding skills are necessary to become a senior specialist. At that level, a Salesforce developer should be acquainted with the full application development cycle and be able to take into account the nuances of complicated business logic and workflows.
With more responsibility comes a bigger paycheck: Salesforce senior developer salaries range from $100,000 to $140,000. Still, demand for senior specialists is lower because projects usually require a maximum of two senior developers.
At the top of the Salesforce developer hierarchy is the Salesforce solution architect or application architect who makes critical decisions related to security standards. The average Salesforce solution architect salary is $200,000 per year.
Diversity & inclusion
Equality is a core value at Salesforce. Diverse perspectives fuel innovation and enhance connections among people.
In November 2020, approximately 47% of Salesforce’s US workforce was made up of underrepresented groups (Black, Latinx, Indigenous, and Multiracial). Salesforce has committed to having underrepresented groups account for half of its workforce by 2023.
Global employee gender representation
Compared to 2018, more women started working at Salesforce globally in 2020 — the number increased from 31.6% to 33.6%; hiring of men dropped slightly in the same time period from 68.2% in 2018 to 66.1% in 2020. The number of non-binary employees remains the same at 0.2%.
US employee gender representation
The same trend shows up in the US: The number of women hired by Salesforce grew from 33.6% in 2018 to 36.1% in 2020 while the number of men hired decreased from 66.1% in 2018 to 63.7% in 2020.
US employee race and ethnicity representation
Salesforce’s employees span race and ethnic representations: White (60%), Asian (26.2%), Hispanic or Latinx (4.5%), Black or African American (3.4%), Multiracial (2.8%), Undisclosed (2.7%), Native Hawaiian or other Pacific Islander (0.3%), Native American or Native Alaskan (0.2%).
Additional US representation data
LGBTQ+ employees constitute 3.2% of the company’s workforce while people with disabilities account for 3.1% and veterans account for 2.3%.