Marketing and adtech

We develop automated end-to-end platforms that optimize customer acquisition while giving you robust tools to expand your brand presence.

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Reach your audience more effectively

Whether you’re an industry veteran or just starting out, we build customized tools that help you find and retain valuable customers.

Marketing technology

Effective marketing is never one-size-fits-all. Our martech solutions deliver data-backed campaigns, programs, and user experiences that reflect your brand and are primed to scale.

Adtech solutions

We provide adtech development services that simplify ad management, delivery, and targeting. Whether you have a proven brand strategy in place or are in the midst of refining it, our custom solutions pave the way to optimal audience engagement and retention.

Your project is our priority

Work with us and you’ll see a solution — and your vision — come to life. Every conversation is an opportunity for us to learn and zero in on just the right approach for an innovative martech or adtech software solution.

Ad inventory product management

RTB

Our real-time bidding platforms allow you to buy and sell display advertising on a variety of exchanges securely and efficiently.

Data analysis

Automate the collection and management of disparate marketing data with an integrated system. With a custom-built solution, you empower users to leverage insights and adjust campaigns accordingly.

Email marketing

We create email solutions that drive stronger lead gen and increased engagement, all with captivating design that reinforces your brand and messaging.

CRM

Simplify the gathering, organization, and management of client information with a custom CRM. We tailor functionality to your specifications so you have everything you need for your sales, services, and marketing operations, without the clutter.

Software development focused on your business needs

Diverse tech companies, brands, research providers, publishers, and agencies rely on iTechArt software development experts for custom martech and adtech solutions. You can, too.

Product engineering

With nearly 20 years of expertise in IT, we approach the adtech and martech ecosystems with both technical expertise and business savvy.

Third-party integration

Need third-party services integrated into your existing solution? Tap our engineers to seamlessly integrate a range of third-party systems, from Google Analytics to Salesforce.

Consulting

Optimization of your marketing platform starts with a deep understanding of your KPIs. We start with a conversation and help you discover how a customized software solution can help you meet ambitious goals.

Enhance your funnel

Our lead gen team can analyze your funnel top to bottom, identifying opportunities to leverage data for deeper customer insights, wider brand recognition, and higher conversion rates.

Zero budget waste

With iTechArt, custom software builds ramp up quickly and operate efficiently — without costly surprises or delays.

Streamlined project management

Time savings equals competitive advantage. iTechArt is committed to efficiency and communication so you stay informed but aren’t distracted from the big picture: meeting and exceeding your business goals.

Reduced costs

Our dedicated developers seamlessly integrate with your team so you see results without investing in unnecessary overhead.