Data
Automate the collection and management of disparate marketing data in a single system – all clean and accurate, just as you want it. Users can take it from there to research the market and audiences, and create a winning strategy.
- Data mining and aggregation
- High-speed data integration
- Data cleansing
- Master data management
- Data management platform (DMP)
Execution
Enable users to leverage all that data they have to bring their strategy to life through well‑informed, laser‑targeted campaigns.
- CRM/CXM
- Loyalty
- Marketing automation platform
- E-mail marketing
- Mobile marketing
- Ad inventory management
- DSPs and SPSs
- Ad exchanges and networks
- Programmatic advertising
- Dynamic ad insertion
Analytics
When it comes to understanding customers and performance, we go for why’s and how’s instead of mere metrics. And we ensure that all findings arrive in visually rich reports and dashboards that can be easily shared across the entire organization.
- Customer journey analytics
- Cross-channel performance analytics
- Customer, product and market analytics
- Predictive scoring
- Visualization and reporting
